Insight: Virtual card home did not have proper zoning and information hierarchy which led to education getting muddled together.

• Digital wallets needed more clarity and affordance.
• The page needed more differentiation between the virtual card at the top of the page compared to the ones the customer creates for specific stores.

Solution:

• Increase negative space on the page for more visual balance.
• Add headers to further educate the customer on the value of each section with action forward verbs.

Impact: Evaluating in market. Results to come.